A raw-industrial event venue on the water, in and next to Museum ‘t Kromhout. For pop-ups with a distinct atmosphere, flexible layout and a cultural charge with optional arrival by salon boat (Rederij Belle).
Live experience between heritage and manufacturing
De Oosthal has a distinct foundation: industrial heritage, maritime history and museum exhibits as a tangible context. As a result, a pop-up feels less temporary and more like a destination – ideal for concepts that want to combine experience, curiosity and walk-throughs.
De Oosthal is one large, open space. That makes it easy to place routing, booths, activations and hospitality exactly how it works for your flow of visitors.
What you can steer on:
De Oosthal is situated on the Nieuwe Vaart in Amsterdam East, right on the water’s edge, and also borders the Westhal shipyard. Historically, this area has been a major centre for shipbuilding and the maritime industry in Amsterdam.
Thanks to our central location by the water, we can also arrange boat transfers for your event guests.
De Oosthal is part of the Kromhout shipyard and is located in and next to Museum ‘t Kromhout. That heritage gives a pop-up immediate context: your concept lands in a place with history, materials and museum pieces that give the space character. With a short welcome text, subtle signing or a route along the museum pieces, you make that cultural layer visible, while your idea remains guiding.
Cultural organizations (such as museums, music organizations and foundations) can take advantage of a modified rate.
Boat transfers can make a pop-up extra distinctive: an arrival by water that suits Amsterdam and the maritime setting. This can be done for the public, but also selectively for VIPs, press or partners.
It could work as follows:
Boat transfer is optional: you can also use De Oosthal without a boat, or just for a select group (VIP/press/speaker team).
De Oosthal is about 250 m² net (about 470 m² gross) and is basically one large, open space. This gives a lot of freedom in routing, zones and activations.
As a guideline, max. 250 people standing and max. 200 seated (theater setup). The achievable capacity for your pop-up depends on routing, booths/objects and safety space.
The floor plan shows such things as restrooms (MIVA + ladies/men), a pantry/facilities and clear entry/exit and emergency exits. This helps position hospitality and visitor flow quickly.
There is a front room (approx. 192 sqm gross) which depending on filling can be useful for reception, crew, storage or an additional area. We will tailor this to your concept.
Yes, provided it is clear in advance what is coming in (booths/objects, AV, any hanging) and when. Then we plan a practical route and time slot, appropriate within safety and museum environment.
Want to spar about the possibilities, receive a custom quote or experience the atmosphere first with a viewing? Fill out the form or contact us directly. We are happy to think along with you about the program, logistics and boat transfer.
Would you like to discuss all event options or request a quote for an event at De Oosthal? Call us at 0294-261433 (during office hours) or send a message via our contact form. We will then contact you as soon as possible to discuss the possibilities.
Tip: Are you a cultural organization (museum, music organization, foundation, etc.)? Indicate this, cultural bodies can take advantage of a modified rate.
